Founder and CEO – CookIt Media
Before founding CookIt Media in 2015, Laurie worked in print and digital food publishing for more than three decades. She held key positions at Bon Appétit, Better Homes & Gardens, Fine Cooking, and The Kitchn. Her passion for storytelling and deep experience in content development inform every project CookIt takes on, from helping influencers become bigger, better businesses to helping brands craft creative, highly engaging campaigns.
Laurie is a passionate believer in the power of influencer marketing, and its potential. At CookIt, she and her team strive to create an experience for both brand and influencer that helps them better understand each other, the marketplace and their unique opportunity to grow together.