Due to the growth of the conference and requests by YOU, we are so excited to have four tracks at Everything Food 2020. These classes are taught by some of the best in the industry and know next year (year #5, can you believe it?!?!) will be the best year yet. The main tracks will be:
- Business Growth and Expansion – Scale your business and increase revenue
- Digital Marketing – Multiply your efforts and increase your return on investment
- Social Media and Photography – Rock social media and engagement with up-to-date strategies and upgrade your photography with the skills, tips & tricks from the pros
- Video – Establish and grow your brand on YouTube with the know-how from the experts
*** Please note schedule is subject to change without notice.
Everything you need to know to start creating awesome hands-in-pans food videos from filming through post production to output. In the morning you’ll learn everything you need to know to start filming videos including what type of equipment to use, cameras, lenses, tripods, lighting, camera settings, action techniques (making the recipe) and more.
In the afternoon we’ll jump into the editing of your videos and how to take everything you’ve shot and make it look awesome! We’ll cover editing, refining your edits, color correction, titles, effects and outputting for multiple platforms. PLUS, you’ll get lifetime access to the SMTY Digital Workshop ($699 value) and access to our private FB group to continue reviewing and learning once you’re back home.
Massively grow your organic traffic without wasting time constantly researching, learning, and trying to figure out your SEO next steps. Walk into the retreat and receive a done-for-you SEO audit, personalized data AND 3-month strategy from SEO expert, Ty Kilgore; then deep dive into your personal SEO audit and data while having priceless face-to-face instruction.
At this exclusive SEO Retreat you will:
– Literally know the exact tweaks, changes, and improvements for immediate spikes in traffic…
– No longer have to guess what your next post or next move will be…
– Start seeing immediate impact just like past attendees who have already had massive increase in organic traffic in just a few days after implementing the strategies given them…
– Waste time guessing or researching SEO when you should just be creating… and much, MUCH More!
You’ll receive:
– A detailed, personalized SEO Audit.
– Personalized data from 16 different SEO tools (both free and paid).
– 3-month customized strategy in personalized Trello Boards.
– One day of SEO instruction with Ty Kilgore (class limited to 20 people).
– Lifetime Access to Everything Digital Marketing SEO MasterClass with over 90 modules ($497 value).
– Access to private Facebook group to ask Ty questions and weekly Facebook Lives with Ty Kilgore.
7:30 AM: Gather at Davis Conference Center (Sky Lobby) to board bus to studio (Draper, UT).
7:45 AM: Bus departs Davis Conference Center for studio (Draper, UT).
8:30 AM: Arrive at studio (The Studio Draper – Draper, UT).
8:30-8:45 AM: Recipe demo by Gold Sponsor begins. Coffee and Breakfast/Snacks provided.
9:00 AM-4:00 PM: Foodie Boot Camp – Day 1 – Photography
Most attendees like to get as much done as possible on day one. Snacks will be provided and they may eat whatever they make!
▪ Sponsor and Mentor lunch will be provided.
▪ Snacks and refreshments available all day.
▪ Mentors work in 2- to 3-hour shifts and can rest in The Gathering Place to refresh.
▪ Sponsors can refresh in The Gathering Place studio or be hands-on with attendees all day.
4:30-5:00 PM: Bus departs The Studio Draper for Davis Conference Center.
5:15-5:45 PM: Arrive at Davis Conference Center.
Dinner on your own.
Creating hands-in-pans videos that brands and clients will pay top dollar for. Learn advanced filming and post production techniques that bring in thousands of dollars per video and keep brands coming back for more! We’ll cover shooting techniques with sliders, gimbals, slow-motion, lighting, advanced post production techniques using After Effects to create speed ramps, 3-D camera tracking, brand features and more. PLUS, you’ll get lifetime access to the SMTY Digital Workshop ($699 value) to continue reviewing and learning once you’re back home and access to an exclusive advanced video private FB group for just the attendees.
Note: This is not a beginner workshop. You should be comfortable filming, lighting and editing hands-in-pans food videos already and be looking to take your skills to the next level. You will need to either use Adobe Premiere (we’ll be using for the workshop because it’s cross-platform) or be comfortable enough to follow along in Final Cut Pro (or your Non-Linear editor of choice).
Live Video is the easiest ways to make an authentic connection with your audience. Bringing them into your kitchen is an experience that they enjoy and crave.
Kathy and Virginia want to remove the excuses between you and creating live video. You don’t need fancy equipment to get started. It’s not about being perfect, but about showcasing your personality and teaching style. We know that you can do this!
You will practice live video in small groups and individually in a supportive environment. You will learn tips, tricks, and get suggestions that will have you going live with confidence and ease.
Each participant will have the opportunity to produce and shoot practice segments, as well as receive individualized instruction and critique from the coaches.
Virginia and Kathy will also cover strategies for shooting live video including recipe selection, breakdown, blocking, best practices for message points, and techniques for audience retention.
You’ll also learn:
– How to conquer on-camera appearances
– Create eye-catching how-to videos
– Shoot engaging live video
– Apply valuable influencer strategies
– Build and enhance your brand
– Practical tips on wardrobe, posture, and on-camera energy.
– Specifics for the forms of live video on various social media
– How to create videos with a smartphone – get ready to shoot!
– Basic lighting, sound equipment options, and techniques
– Working with live-steaming software Best Practices for Facebook Live, IG Live
– Actually go live and practice in our private FB group during our class
Finally, we break into small groups and people practice going live in a private group so that everyone can see what they need to do on their own phone. This is what will ensure your live video success.
A little about your coaches:
Virginia Willis, on-air talent, culinary television producer, content creator, and James Beard award-winning cookbook author.
Virginia was the TV kitchen director for Martha Stewart, Bobby Flay, and Nathalie Dupree and executive producer for Epicurious TV on the Discovery Channel, having produced hundreds of cooking segments behind the camera. In front of the camera, she’s been seen on Food Network’s Chopped, CBS This Morning, QVC, CNN International, and Fox and Friends.
Kathy Hester, is a blogger, recipe developer, and the author of 11 cookbooks. She’s sold over 150,000 books to date and does cookbook PR on the side.
Kathy started doing live Facebook videos a few years ago and found that it forged a strong connection with her audience. She took those skills and started doing live online cooking classes that sell 5 figures a year, in addition to working with brands on Facebook lives.
Best of all, we will have a private Facebook group for us to go live in for the class and to continue supporting each other after the conference is over. In addition to that, each participant will get a free month of Kathy Hester’s Live Video Mentorship Program.
Media Training builds confidence. It’s more than memorizing message points and parroting phrases. Knowing how to deliver your message effectively and before an audience on camera or in person is a skill that must be practiced and honed.
In our hands-on Culinary Media Training we will teach essential principles of communicating your message, share techniques on choosing and developing eye-catching content.
Plus we coach you on how to be your best on camera, and provide supportive, constructive feedback to help ensure your success.
By the end of the workshop, you’ll understand how to transform your social media into a business tool. From positioning to promoting your brand, prepare to be creatively invigorated and ready to step into the spotlight.
Massively grow your organic traffic without wasting time constantly researching, learning, and trying to figure out your SEO next steps. Walk into the retreat and receive a done-for-you SEO audit, personalized data AND 3-month strategy from SEO expert, Ty Kilgore; then deep dive into your personal SEO audit and data while having priceless face-to-face instruction.
At this exclusive SEO Retreat you will:
– Literally know the exact tweaks, changes, and improvements for immediate spikes in traffic…
– No longer have to guess what your next post or next move will be…
– Start seeing immediate impact just like past attendees who have already had massive increase in organic traffic in just a few days after implementing the strategies given them…
– Waste time guessing or researching SEO when you should just be creating… and much, MUCH More!
You’ll receive:
– A detailed, personalized SEO Audit.
– Personalized data from 16 different SEO tools (both free and paid).
– 3-month customized strategy in personalized Trello Boards.
– One day of SEO instruction with Ty Kilgore (class limited to 20 people).
– Lifetime Access to Everything Digital Marketing SEO MasterClass with over 90 modules ($497 value).
– Access to private Facebook group to ask Ty questions and weekly Facebook Lives with Ty Kilgore.
We all know the importance of earning a reputation, building an audience, and sharing your perspective, but do you know how to put a price tag on your influence?
In this intense and inspiring workshop, PaleOMG founder Juli Bauer Roth and brand strategist Phil Pallen are going to give you a crash course in getting sponsorship deals on social media once and for all. Using real-world examples, you’ll understand how to:
– Fine-tune your perspective to be unlike anyone else
– Build an authentic audience that satisfies a need
– Devise an easy way for your potential sponsors to get in touch
– Appeal to decision-makers inside of companies
– Create a tried-and-true structure that secures lengthy partnerships
– Snag dream collaborations through creative outreach
– And more
By the end of the workshop, you’ll understand how to transform your social media from a hobby into a business tool. From positioning to promoting your brand, prepare to be creatively invigorated like never before.
Come learn all about artificial lighting options, how to use them, and which ones you need to use for certain shooting situations. Christina, a food photographer for 25+ years, will demonstrate several lighting situations, including how to use mixed lighting.
See how it’s all done via instruction through the morning, then break for lunch and come back to work on your own photography projects with Christina’s help in the afternoon.
This is an intermediate class, so students must have a general understanding of f-stop, shutter speeds, ISO and white balance. We will be covering lighting extensively in this class – this is not a beginners food photography workshop.
Attendees will also have 6 month access to the Food Photography Club ($240 value).
You’ve got a good camera, you can take a good photo. But you’re stuck, wondering what’s keeping your photos from being WHOA BABY WONDERFUL?! Then, THIS IS THE CLASS FOR YOU. In our time together, you will unlock everything you need to know to level up your skills and shoot banger shots. An entire afternoon dedicated to hands-on play with real ingredients, so you won’t just learn, you’ll learn as you create. Fully customized insights, personalized mentoring, and a slew of photos you can take home with you. Taught by Brooke Lark, one of the most downloaded food photographers and teacher of the 90-Minute Food Photography Crash Course, this class is designed to be intense yet supportive. We’ll work fast, you’ll receive lots of straightforward feedback on where you are and how to get better. And ultimately, you’ll leave better understanding your own personal style, specific to-do’s to take way better photos, and how to capture and style the kind of shots that make you look like a pro.
Target Audience and Value Proposition
We’ll refine your target audience and dive deep into how you can create compelling videos that connect with your audience on a deeper level. We’ll also create or refine your unique Value Proposition to separate your channel and business from the competition.
Channel Branding
No, we’re not just talking about color schemes. In this session, you’ll learn how to integrate the 7 “Primal Codes” into your channel, and why it’s the best way to build raving fans.
Channel Experience
Here, we’ll start getting into the brass-tacks of optimizing your channel experience so that new viewers quickly convert into subscribers. Before we can start bringing in a new audience, we first need to setup our channel so that new viewers stick around.
Discoverability 1 (Technical Elements)
In this session, we’ll focus on increasing your channel’s discoverability. One of the main ways to do this is increasing your watch time and session watch time. We’ll review the best way to use playlists, end screens, and cards to do this.
Discoverability 2 (Human Elements)
Next, we’ll learn how to create compelling headlines and thumbnails specifically for YouTube. This will make a HUGE difference in your click-through rate and views. Most creators don’t spend enough of their time on this step. We’ll also discuss strategies to increase watch time, which will in turn result in YouTube pushing more of your content to your target audience.
Storytelling
Storytelling is THE secret behind channels that grow rapidly. Hollywood has been doing this for years and in this session, you’ll learn how you can do this too.
Analytics
In this lesson, you’ll learn how to track your success and find hidden opportunities for growth in your YouTube analytics. We’ll show you where to focus your time when you look at your data and what the most actionable items are in terms of helping you improve your videos and strategy for more views and subscribers.
8:00 AM: Gather at Davis Conference Center (Sky Lobby) to board bus to studio (Draper, UT).
8:15 AM: Bus departs Davis Conference Center for studio (Draper, UT).
9:00 AM: Arrive at studio (The Studio Draper – Draper, UT).
9:00 AM-4:00 PM: Foodie Boot Camp – Day 2 – Library
9:00 AM-1:30 PM: Photography Reshoots
Attendees are allowed reshoots in the big studio (The Studio Draper) if needed. They will only have access to ingredients left from the first day. Whatever is left they may use or order Instacart for extra groceries. If attendees have nothing to reshoot, they may work on editing and writing in the library.
Photography mentors may be limited in the morning. Lunch will be provided.
1:00-4:00 PM: Library Mentors (Pinterest, copywriters, editing, video tips, etc.) to be active in the afternoon in The Gathering Place studio. Attendees may work/edit in the big studio (The Studio Draper) as well to give space to the library mentors. Attendees can request 30 minutes with each mentor or send questions prior via email to Foodie Boot Camp.
3:30-4:00 PM: Sponsor Giveaways (location TBA)
4:30-5:00 PM: Bus departs The Studio Draper for Davis Conference Center.
5:15-5:45 PM: Arrive at Davis Conference Center.
5:45-10:00 PM: EFC Sponsor Booth Set Up (if applicable) at Davis Conference Center (Meridian A, B)
(An earlier pick-up can be arranged if you wish to be back at Davis Conference Center earlier for EFC booth set up. Please contact [email protected] if you would like to schedule an earlier pick-up time this day.)
Dinner on your own.
You’ve come so far and now you want to go further. You’ve built your blogger brand but now you want to be a bigger. And better. You know that blogs aren’t just words, but ideas that come from something tangible, like life with kids, hack tech moves, recipes that nourish, travel that tells a story, etc.
How do you take the power of you to build your brand? Built for bloggers by a marketing and blogger expert – uncover who you are, what your brand is and manifest your brand in everything you say and do. Learn a framework that works over and over again, but only with your brand imprint. Spend a day with us to learn more about yourself and where you go next.
At the end of the workshop you’ll have:
• A true sense of what your brand does for others
• Core values and message that resonate with your reader (and puts your reader first)
• Confidence to write your content calendar for the next month
• A template to weave your brand message through your blog post
• Ways to learn more about your best reader
Have you been collecting emails on your blog but haven’t done much with the list? Or maybe you’ve neglected it for a while and just don’t know how to breathe new life into it.
If you’ve grown a list and are wondering… “now what?” this hands-on workshop will help you re-engage your cold list and set up a system you can keep up with on autopilot -regardless of the email service you use to manage your list.
In this interactive session, you’ll work through my step-by-step system to sort, clean, and engage your existing email list and get those sleepy subscribers to give you their undivided attention. In other words, we’re gonna get sh*t done but it’s gonna feel like a good time.
Requirements: min 2,500 emails in your list (5,000+ recommended), laptop on-site, email service provider.
Speed Networking is an exclusive, ‘speed dating’ style event where attendees meet one-on-one with a sponsor representative prior to the conference officially kicking off. This quality one-on-one time provides an opportunity for attendees to stand out from the masses.
The goal is to connect attendees with the companies and brands they want to do business with. The meetings are brief, focused, let’s-get-down-to-business, and scheduled ahead of time-based when accepted by both parties. Examples of use:
– Establish partnerships
– Discuss media kits and determine how to work together
– Discuss sponsorship and advertising opportunities
– Evaluate affiliate marketing relationships
– Provide product feedback
We anticipate at least 30 companies and brands (food, kitchenware, technology, photography, etc.) with several representatives from each. See our sponsors page for up-to-date sponsors involved in Everything Food.
Only those who have purchased a Speed Networking ticket HERE.
[IMPORTANT!] Before the conference: Speed Networking attendees and sponsors will be given access to an online meeting scheduler, in order to request and book meetings. The online meeting scheduler will be accessible starting 4 weeks prior to EFC.
At the conference: Companies participating in Speed Networking will sit at tables in a spacious room. We will announce the 1st meeting time slot is beginning. Speed Networking attendees with scheduled meetings in their 1st-time slot will locate the correct company table and begin their meeting with the representatives onsite. After 7 minutes, we will announce it is time for the 2nd time slot. Speed Networking attendees will then have 1 minute to make their way to the next table and begin their next meeting. This will continue until Speed Networking ends.
With Speed Networking, you have concentrated face-to-face time with the businesses you want to work with. You can get your business done without fighting for attention when booths are busy with other attendees. Also, the brands know ahead of time who you are and can prepare best on how to work together.
Speed Networking participants have pre-conference access to an exclusively online meeting scheduler where they can meet, vet, and connect with the brands interested in doing business.
You can view all workshop and speed networking opportunities on our registration page HERE.
The average time someone spends on a website is 15 seconds. That’s how much time a website creator has to grab their attention and get them to convert. Websites that are not utilizing the strategies of high converting pages, will have visitors that leave and may never return. But what if there was a way to convert those visitors into subscribers and get them to visit again and again?
By implementing simple high converting strategies in blog posts, landing pages and sales pages, it will be possible to generate more income with less traffic. Making small adjustments to text, layout and image placement can skyrocket conversions, fill up sales funnels and boost income.
Most lectures talk about Pinterest itself but not on how to create pins and design them well! This lesson will cover image types that perform best on Pinterest as well as easy ways to create pins to streamline the process.
You know you can’t grow your blog to its fullest potential without solid support in place, but you have no idea where to start with hiring (or you’ve tried and been burned before).
And here’s what no one tells you: Hiring the best all starts with creating a captivating job posting that your dream team member WANTS to apply to.
That’s where hiring strategist Emily Perron comes in. She takes the stress out of hiring and helps bloggers build sterling teams that care about their businesses.
In this workshop, Emily is going to walk you through the 5-part formula she uses to draft impeccable job postings that attract talented, high-quality freelancers every single time.
Her postings regularly attract 50+ applicants to jobs, and you’ll have access to her time-tested strategies in this hands-on working session.
In this session, you will…
– Learn how to determine the right role to add to your team.
– Discover what’s attractive to top talent, and how to apply it to your posting.
– Work through the 5 steps to creating a job posting that attracts the best freelancers.
– Walk away with an attractive job posting outline that’s ready to polish and post.
Learn the key strategies from three blogs that produced over 1000% growth in one year, all from different starting points.
Urvashi has written 8 cookbooks in 36 months, and her books have sold over 400k copies! Come find out how you can put your own recipe creation on steroids. Whether you’re trying to write a cookbook or create recipes for your blog, learn the 5 mindset shifts and practical steps that will help you grow your brand and your business.
Learn everything you need to create and sell a profitable online course that your audience will love.
Session Takeaways:
Why bloggers should consider adding online courses as a revenue stream.
Three super-specific ways to come up with — and validate — your online course idea before you even start.
A step-by-step walkthrough to help you turn your idea into a course that your students will love.
How to craft an irresistible launch email sequence to maximize your sales.
Every single question you have about online courses, answered.
If you feel like you’re constantly creating/developing new recipes – it’s time to take a step back and work smarter, not harder. If you’ve been blogging for at least 2 years – chances are you have old content that needs to be refreshed. This session will teach you how to update old content, why updating old content is key, and how updating old content can spark pageviews and engagement on your site. I increased my pageviews by 400% using this strategy and can show you how to do it too!
You’ve got a growing business but are concerned that there are financial pieces that you aren’t as on top of as you might like. We’ll talk about how to track your personal and business finances, how to make it easy, how to understand the tax-issues that come with being self-employed and ultimately how to put money away for yourself and your future.
We all know that growing an email list is important for the promotion of our content; but when it comes to getting people to opt into your list, the type of “freebie” you use makes a BIG difference in the quality of your list! In this session, you’ll learn about the different lead magnets you can use to attract the type of reader that will engage with your content leading to more pageviews, shares, and engagement.
Creators and influencers deserve to earn money for their efforts, and often they want to do so in the most organic way possible. Affiliate links go far beyond Amazon, where content creators are earning mere pennies for their link inclusion. Working direct with individual affiliate programs and knowing the best tools and strategies can help level up the cash flow without sacrificing ethics, style or originality. Learn how to include links for products, experiences and more that you’ve already included in your content so you can start making money just by talking about the things you love.
As a foodie, you most likely already have videos made. Let me show you how to take those videos, repurpose them, and put them onto your YouTube channel!
Learn how bloggers and social media influencers are earning money by selling products directly to their audience.
Page speed is a big issue for bloggers and a caching plugin can help. WP Rocket is one of the best out there, but there are so many layers to it that don’t always make sense. Learn what to minimize and what to defer like a pro!
Learn how to properly set up your photography business and get the information and actionable steps you need to know to get legit with your photography business. You’ll learn the proper questions to ask the professionals that will help you set up your business.
Now that we have your photography business set up – you need to get clients! Christina has been a successful food photographer for more than 25 years. She will discuss all the different types of food photography clients you can have and also share her secrets for finding those clients that actually pay.
It seems like everyone is starting a podcast…so why not you? In this session, Nicole Schwegman, host of the food podcast BFF with the Chef, teaches you what it takes to get your new podcast up and running right from the start. She’ll give you actionable steps and tips on how to make your podcast sound like it came from the studios of NPR, and you’ll learn what it took for her to hit #32 in the food podcast charts during her first two weeks of podcasting.
If the term “sales funnel” makes your skin crawl & body gag, you’re in the right place. In this hands on session you’ll learn step by step how to woo the hearts (and wallets) open of your audience without feeling like a sleazy sellout thanks to a wildly popular candy. Learn how to stand out in the inbox, and actually get thanked for sending emails.
“So, what do you do?”- The business of food blogging has transformed over the past decade, creating dream jobs for those willing to sacrifice and hone their skills. Hear from several successful food media entrepreneurs who make a living blogging about their passion. Learn how they turned their side hustles into full time careers, how they invested in their growth and continue to expand their brand beyond the blog. From cookbooks, TV segments, meal plans, food products, and more, this panel discussion will have you thinking big and giving you insights into the business mindset.
Whether you are new to blogging and looking to define your focus and hit “bullseye” with your niche, or maybe you have been blogging for a while and now is the time you want to really hone your voice and take your brand to the next level, this session is for YOU!
Together, our panelists will share how they’ve each been able to define their particular niche and how they’ve been able to leverage that in growing wildly successful brands and businesses. In this casual discussion, we will answer your questions and discuss topics like:
– Do I really need a niche? Why does this matter to my blog?
– The joys and challenges of niching
– How to hone your voice and build your brand
– What possibilities are there beyond blogging
You have your podcast recorded…now what?
By the end of this session, you’ll understand how to publish your shows to major podcasting apps, create a promotional strategy, and learn how to repurpose podcast episodes for other uses.
Want to turn your passion into profit but don’t know where to begin? Have you plateaued with the limited resources you have at your disposal? Good news! You don’t need millions of followers to partner with industry’s biggest brands.
Reach new audiences and monetize your content through better relationships with brands. In this workshop, you’ll learn the tools you need to make the most of your partnerships including how to identify brands that will give you the most value, pitching best practices, and negotiation tactics. Additionally, you’ll explore the best ways to leverage the latest trends in technology, and get a sneak peak of SideChef’s micro-influencer program.
Participants will walk away with actionable next steps for more (and better!) brand partnerships.
Blogging as a business means complying with laws to protect you and your readers. Come learn the wide range of legal issues that influencers and bloggers face, including trademark and copyright law, photography law, business organizations (should you form a corporation or a limited liability company?), website policies, and other legal topics.
Maybe you are new to taking food photographs, or are new to editing food photographs— in both cases there are some easy tricks to using Lightroom to make your photos look as good as you imagined. Join food photographer, trainer and book author Nicole Young as she provides you with her tips for improving food photos. By starting with “before” photos and making real-time edits, I’ll cover topics including cropping and rotating, using auto and built-in Lightroom Profiles and Presets as a starting point, correcting lighting/exposure, making colors pop, fixing imperfections, and how to adjust part of a photo. You’ll also see how to work across your phone, tablet or computer and easily format for social sharing. Kick start your food photography by learning these key techniques.
Hosted by James Beard Award-winning cookbook author, content creator, and chef Virginia Willis, this seminar will cover: recipe development basics, how to develop a voice and signature recipe style, recipe testing how-to’s, elements of a recipe, recipe editing guidelines, common recipe mistakes and how to fix them – PLUS finding clients and best pricing practices.
So you’ve started a blog. And you check the metrics everyday to see if you can start making money with that big-time ad network. Why wait? As a food blogger, you are learning so many needed skills, you can be busy cashing in the dough–no ads needed. 11-year veteran and food photographer with a 6-figure career (only $500/mo which comes from ads) Brooke Lark walks you through 101 ways to use the skills you already have to turn that side-hustle into a salary, stat.
Did you know that there are more than 250 million people in the world with some kind of vision impairment? And that businesses are being sued for not meeting accessibility guidelines on their websites? Making your site easy-to-use for people with visual or other impairments isn’t optional, it’s mandatory. And, it’s the right thing to do! It’ll also help broaden your audience, helping grow your traffic and revenue. In this session, you’ll learn what it means to have an “accessible” website and why it’s so important — and you’ll walk away with a 10-point checklist of straightforward things you can do to improve your site to make it easier to use for everyone.
From crowd funding to sourcing internationally to branded swag, spices and food products and beyond – learn how 4 bloggers are generating high revenue from creating and selling their own products.
Cookbooks continue to be a major financial growth engine within the food niche yet only a small percentage of proposals are accepted for print publication. Recent media also highlights the challenges that come from a wide range of publishers from advances, to contracts, and timelines. How does one cut through the competition and build a successful book franchise a publisher is interested in and a creator is proud of? What should a creator consider when trying to consider a niche? Is an eBook a better way to go?
This panel discussion will focus on the steps to consider for a cookbook as a food creator. Attendees will learn some key best practices from the first spark of an idea, to the launch including but not limited to:
– Building an Audience
– eBook or Print
– Preparing the Pitch
– Do I Need an Agent?
– Writing the Book
– Marketing Plan
– Launch
If the term “sales funnel” makes your skin crawl & body gag, you’re in the right place. In this hands-on session you’ll learn step by step how to woo the hearts (and wallets) of your audience open without feeling like a sleazy sellout thanks to a wildly popular candy. Learn how to stand out in the inbox, and actually get thanked for sending emails.
Your Message Matters – Push past your fears to make an impact on the world.
Does your photography need a bump? Learn the food styling skills, tips and tricks that professionals use with a live demonstration.
In a session aimed at brands, we’ll discuss touchpoints with influencer relationships, best practices for influencer marketing that lead to results that matter, and tips for getting what you need to show ROI.
For the past decade, Google has been assessing content quality. If you’re still using outdated keyword research practices, you’re operating at a serious disadvantage. In this 50-minute presentation, Jeff Coyle, MarketMuse Co-founder and Chief Product Officer, explains the challenges of traditional keyword research and how artificial intelligence is transforming the process. Participants will learn:
– Why many traditional keyword metrics are flawed.
– What is the right data and how to use it to inform direction.
– Why topics are the new keyword.
– How to conduct competitive analysis quickly and effectively.
Breaking down all of the elements to create successful food videos. From hands-in-pans to on-camera videos, Trevor Debth from Show Me the Yummy will give you the ingredient list and recipe (pun very much intended) for what equipment to use, how to shoot, light, record sound and edit your videos so they look professional and keep people watching.
You’ve spent a lot of time learning about Google’s SEO so that you can build a successful blog. Now, why aren’t these same tactics working on YouTube? YouTube experts share inside secrets on how YouTube actually operates and what makes one video surface over another to help you put your efforts in the right place.
Food doesn’t need to be perfect to be appealing. Capturing the “real life look” is an art and requires detailed intention. For years, food photography was known for shiny and flawless images that looked like plastic. Christiann is redefining perfection, by embracing reality.
In this class, Christiann will walk you through her process of finding the perfect scene by focusing on the imperfect. Her unique work as a creative director and photographer sets her apart. Her approach has lead to a successful brand and new social/digital agency, NORR.
When is the right time to add a new member to your team? How should you manage projects, especially when the team might work remotely or at different times of the day or week? Who should do what and when should that change? Get these questions answered and a blueprint for an efficient team that keeps you growing (and happy!). Running both an in-person team that keeps her blogs, shops, and programs going, along with a full team of dozens of virtual digital marketing specialists that serve over 70 food bloggers, Cheryl has identified ways to keep teams running smoothly and happily. In this session learn how Cheryl structures her team for efficiency, identifies the responsibilities that suit them best and give them the most joy, and keeps everyone on track in an industry that can easily feel overwhelming.
Well-written and topically-rich content can rank for dozens and sometimes hundreds of search terms.
Jeff Coyle, MarketMuse Co-founder and Chief Product Officer, reveals what data you need to create content like this at scale. Attend this 50-minute presentation and discover:
– What data you need to create truly comprehensive content.
– How to objectively measure content quality.
– Three ways to craft consistently better content.
Expert blogger Emma Christensen shares her experiences growing Simply Recipes into a thriving, team-driven business. Learn from Emma how to make sure your brand identity grows with you, establishing new business goals and strategies, when and how to hire people to your team, and setting yourself up for long-term sustainable growth.
If you know how to shoot in front of a window, can take a pretty-good photo of a recipe, but don’t know how to level up your work, this course is for you. We’ll cover 3 Ways to Hack the Mindset of a Professional Photographer, how to Concept & Organize a Shoot like a Pro, the 5 Elements of Advanced Composition, how to use basic food photography skills to pull back and Create Beautiful Tablescape and Lifestyle Photography, and how to pitch and nab work in the world of magazines and publishing. If you’re comfortable shooting manual on a DSLR, and are ready to level up your basic recipe photography skills, bring your camera and a water bottle. This class is like bootcamp for anyone ready to become foodtography pro.
Have you ever asked yourself what is the difference between categories and tags? Why are categories important? What mistakes am I making with categories?
If you’ve asked yourself these questions, this is the session for you. Ty will deep-dive into best practices related to category pages and how to optimize them based on successful case studies.
Not gaining any views or subscribers on your YouTube channel? Gaining views but not many subscribers? YouTube experts talk about everything you need to know about getting viewers to love your content and love YOU so that they keep coming back for more.
Take your photo editing to the next level by learning Adobe Lightroom Classic and Photoshop techniques from food photographer, trainer and book author Nicole Young. Learn how to edit a photograph in Lightroom Classic and then take the image into Photoshop to complete your enhancements. In this class you’ll learn masking, cloning and healing, tone and color techniques, as well as some fun editing tricks and tips to use with your food photographs.
If you’re tired of sending out emails and newsletters that yield little to no results; it may be that you’re missing 5 key ingredients. Learn how to write epic emails that will leave your subscribers craving more.
In a crowded online space, the greatest asset you have is you! Everyone has a story, and the world needs yours. Learn to craft your personal narrative to connect with your people, turn browsers into fans, and get your message out into the world.
Hook in readers from the very first sentence and have them wondering how they can get more into your world by the end. Using this simple proven three-step system you can quickly create blog posts that are almost as delicious as your food.
Learn the three-step process for writing blog posts that draw readers into your world and makes you their favorite, then learn how to set apart your Chicken Piccata recipe from all of the thousands of other ones a reader could potentially find on Pinterest.
Companies like Disney have mastered the art of telling a compelling story. Each time they release a new movie, people queue up to see it. They fall in love with the characters, they stay engaged right through to the end, and they remember the movie long after it’s finished. So how does Disney, and Hollywood in general, do it? It’s through a simply storytelling strategy we’ll teach you in this session.
Sick of constantly feeling stuck with your blog and business? Never have enough hours in a day? Fed up with busy work that gets you nowhere? Then you need to grab the 5 things you need to work smarter not harder. Learn how small shifts in your business can make a big difference (and leave with a plan to start).
Instagram can be a great marketing tool & a source of sponsored campaigns. But, let’s face it – Instagram is hard! With algorithm changes that don’t show your posts to your fans, to new features that demand more time and resources, Instagram is making it more difficult for your blog or business to be seen.
Many food bloggers don’t know where to begin in terms of adding substantial followers on IG. And, strategies like follow-for-follow and “engage more” are ineffective for long-term growth or not quite clear. (What does “engage more” even mean?!)
If you want to learn how to substantially grow your followers, reach and BUSINESS on IG, you won’t want to miss this session, moderated by Lori Shaw (@llshaw1) as Dr. Davinah Smith (@drdavinahs), Jenn Davis (@twocupsflour), and Nick Quintero (@mealpreponfleek) reveal their proven IG growth strategies.
Learning how to connect with your audience will not only lead to long term loyalty, but it will pay off when you learn to use many different types of affiliate marketing to financially grow your business.
YouTube Creators Rachel and Byron Talbott walk you through the A to Zs of developing, producing and programming original recipe and lifestyle videos on YouTube. Hear how their farm became the backdrop for original content and how they draw the line between work and family while still producing daily and weekly content.
Programmer, architect of Mediavine’s ad tech, company CEO and self-admitted pagespeed fanatic Eric Hochberger is here to show you the easy path to a faster site. Through his simple tips, you’ll be able to self-audit your plugins, identify the lemons and speed up your site today!
Instagram algorithm changes have you feeling like no one is paying attention to your content? It’s not the algorithm. It’s the way that you’re delivering your content and expecting your audience to interact with you. In this class you’ll learn how to reignite engagement with your audience and how to get them to tell you what product to create so that you can diversify your income.
Learn why having multiple revenue streams (beyond ad network and sponsored post income) is crucial to the long term success of your blog and your business. Erin will walk you through the many different revenue stream options, as well as present simple strategies to help you add new revenue streams, while still maintaining healthy income of your existing revenue drivers.
It doesn’t matter how beautiful your photos are if they take forever to download. In this session, you’ll learn how to save your images properly, so they look great and download quickly. We’ll demystify how file types, dimensions, export settings, and the image itself all conspire together to impact file size and quality. We’ll also dig into lazy loading and image optimization plugins for WordPress. By the end of this session, you’ll know how to optimize your images like a pro!
Magician/Comedian and recent Critics’ Choice nominee Justin Willman has cemented himself as one of today’s most prolific entertainers.
In 2018, Willman premiered his six-episode magic series on Netflix entitled Magic For Humans with Justin Willman. In the series, Willman brings his skills as a magician to the strange and misunderstood subcultures of America, while incorporating his disarming demeanor into street magic and social experiments that will boggle the mind. Upon premiering, the show instantly became one of the most streamed shows on Netflix with clips from the show garnering over 150 million views to date across social media, even sparking a viral meme. Indiewire called Willman the “perfect magician/hybrid prototype with incredible comedic timing,” and Rotten Tomatoes currently has the show listed at an 88%
audience approval.
Soon after the premiere, Magic for Humans was picked up for a second season which premiered December 4, 2019. In 2018, Willman had a residency aptly called “The Magic Show” at the historic and swanky Roosevelt Hotel in Los Angeles. The Magic Show was an intimate performance in a hidden, unmarked theater inside the hotel and upon announcing the show, all shows sold out almost immediately, well also attracting many of Hollywood’s most well-known names.
The L.A. Times exclaimed that Willman is, “A new breed of magician who’s making magic cool again for grown-ups.” Playboy Magazine dubbed him, “The freshest and funniest magician working today,” and Time Out hailed that his show, “Has to be seen to be disbelieved.”
Prior to Magic for Humans, Willman was known for his multiple appearances on The Tonight Show, Ellen and Conan. He also performed live at the White House for the Obama Family as well. His debut comedy/magic special Sleight of Mouth premiered on Comedy Central in 2015 to rave reviews. Willman is also a consultant & writer for film/television productions like America’s Got Talent, The Goldbergs and Disney’s upcoming feature film Magic Camp.
Start treating your blog like a business and develop the mindset of an entrepreneur. Learn the business structure strategies, how to implement systems, and how to take your blog not just to the next level but to a whole new playing field.
Do you have a Facebook page but not a group? Do you have a group but there’s only occasional posting? Or maybe you have a group with great engagement, but that’s as far as it goes.
Dani, from The Adventure Bite and Food Blogger Entrepreneurs, will show you how to monetize your blog by utilizing Facebook groups and direct sales.
Authority, credibility, link juice, page rank, Google secret sauce… No matter the term for getting to the top of page one, we all need it. BUT how do we build it? How do we gain powerful authority? What are actionable things we can do to work towards true authority?
In this session, Ty will break down tactics for you to use in order to build, improve, and increase your authority in the eyes of the search engines.
Creating videos, blogs, and other media in an ever-changing digital landscape, especially in food, has an ongoing pulse of expectation where audiences are awaiting your greatest work. JP & Julia from HellthyJunkFood takes on the topic by describing their process by delving into the discussion on content creation through the basis of Ideas, Production, Editing, Posting, and Marketing. Join this presentation to get inspired and learn what it takes to amass an audience and how to stay inspired along the way.
Do you know how to artfully sell yourself to sponsors and their audience by creating a value proposition for their brand? You could be missing major opportunities (and dollars) by not understanding the value you offer, or how to negotiate the contract. Don’t leave money on the table with poorly drafted contracts. Know what value you provide, how to negotiate the terms, and when to ask for more money.
Pinterest users are actively searching for solutions to everyday problems. Learn how to leverage the power of Pinterest advertising to double your email list and sales with targeted Pinterest ads.
Tips to successful organic growth.
Learn how I started my YouTube career, my strategy for growth along the way, and how we’ve built our set up so we could be efficient and consistent. I’ll also share how I was able to build an audience of 3.5 million subscribers while being true to myself and not allowing social pressure and trends to steer my course.
Do you want to improve your PageSpeed Insights score without sacrificing features or aesthetics? In this session, we’ll share the tools and techniques we use when redesigning food blogs to improve usability and performance. You’ll get tips to speed up your current website, and learn what to consider in your next redesign.
TV opportunities can seem like a very foreign world for bloggers to step into but this session is here to make sense of it all! This session will break down the ins and outs of television opportunities for bloggers, ranging from breaking in with local news segments to taking the leap to national TV.
Learn how television can expand your reach and take your brand to a new level!
Be the party host for those coming from Pinterest so they want to stay awhile on your site. Learn who is clicking on your pins, where they are coming from and how you can create more awesome to serve them. The result is more income, more email subscribers and more growth.
Have you ever looked at those ranking ahead of you and wondered why? Well, it’s analyzing time. In this session, Ty will use live examples from the audience and walk through his process when doing content audits.
