Juli Bauer Roth started PaleOMG.com in 2011 where she began sharing her paleo recipes and creations. In the past 9 years, Juli has become a NYT Best Selling author of 3 cookbooks, has created thousands of recipes for her audience, and has expanded her business outside of food. When she decided to shift her food blog to a lifestyle blog, she learned how to effectively use affiliate marketing to expand her business and become financially stable as a full-time blogger.