Cheryl Malik is the food blogger behind 40 Aprons, writing healthy recipes and wellness lifestyle content for real people. In addition to running her food blog, she’s the cofounder and CEO of 40A.. a food blogger virtual assistant agency, and Layer Cake, a design agency for food bloggers focused on better user experience and brand development. She also works one-on-one with food bloggers in a food blogging and photography coaching program, helping bloggers upgrade their platforms and increase their traffic and revenue. In her spare time, Cheryl also runs Quattro Mama, an apparel shop for new mamas, as well as Real Good, a skincare and wellness line for busy, real women. She’s also the Editor in Chief at Easy Healthy Recipes.