Assistant Director of Brand Partnerships – CookIt Media
Anna has worked in digital marketing and social media for the past 7 years, both in-house and at agencies, focusing on both B2C and B2B brands. Prior to CookIt, Anna managed influencer relationships for KitchenAid, crafting the KitchenAid blog/social calendars and creating blogger retreats.
At CookIt, Anna is responsible for managing influencer campaigns and partnerships, ensuring each partnership runs as smoothly as possible for both the brand and influencers. Responsibilities include strategy for influencer campaigns, building relationships with both clients and influencers (she’s even been called a “Blogger Whisperer” and “Blogger Queen”), and analyzing data to measure ROI.