Pre-Conference Workshop: Growing a Successful YouTube Strategy with Tim Schmoyer

Session Descriptions

Channel Experience

Here, we’ll start getting into the brass-tacks of optimizing your channel experience so that new viewers quickly convert into subscribers. Before we can start bringing in a new audience, we first need to setup our channel so that new viewers stick around.

Discoverability 1 (Technical Elements)

In this session, we’ll focus on increasing your channel’s discoverability. One of the main ways to do this is by increasing your watch time and session watch time. We’ll review the best way to use playlists, end screens, and cards to do this.

Discoverability 2 (Human Elements)

Next, we’ll learn how to create compelling headlines and thumbnails specifically for YouTube. This will make a HUGE difference in your click-through rate and views. Most creators don’t spend enough of their time on this step. We’ll also discuss strategies to increase watch time, which will, in turn, result in YouTube pushing more of your content to your target audience.

Storytelling

Storytelling is THE secret behind channels that grow rapidly. Hollywood has been doing this for years and in this session, you’ll learn how you can do this too.

Analytics

In this lesson, you’ll learn how to track your success and find hidden opportunities for growth in your YouTube analytics. We’ll show you where to focus your time when you look at your data and what the most actionable items are in terms of helping you improve your videos and strategy for more views and subscribers.